Unmasking Greenwashing: Impacts on Norway's Sustainable Investments

Dive into the complexities of greenwashing and its effects on sustainable investment practices in Norway's B2B sectors. In this episode, we explore a mixed-methods research proposal that combines quantitative surveys with qualitative interviews to uncover the perceptions of investors and sustainability officers. Discover the nuances of corporate motivations, the challenges of transparency, and the ethical considerations at stake. Join us for a compelling discussion that aims to enhance trust and accountability in sustainable investments.