Mastering Pricing Strategy: Unlocking Value for Profit

Dive into the intricacies of pricing strategy with industry experts Robert J. Dolan and John T. Gourville. Discover how businesses can maximize profitability by understanding True Economic Value (TEV) and Perceived Value (PV) while navigating the complexities of customer price sensitivity. This episode explores the art of value-based pricing, price customization techniques, and essential tools like breakeven analysis. Whether you’re a marketer, entrepreneur, or just curious about the pricing puzzle, this is your guide to transforming pricing into a powerful profit driver!