Unpacking Cultural Complexity: Beyond Hofstede's Dimensions

In this episode, we explore the intricacies of cultural psychology with an expert who challenges traditional views on Hofstede's national dimensions. Discover how cultural values manifest at the individual level and why self-reported measures often oversimplify these complexities. We dive deep into ten nuanced cultural orientations and unveil a new, reliable scale for measuring personal cultural values across diverse societies. Join us for a thought-provoking discussion that reveals how culture influences consumer behavior and interpersonal interactions in our increasingly globalized world.