"Social Marketing at 50: Shaping a Sustainable Future"

Join us as we celebrate 50 years of social marketing, a discipline that prioritizes societal good over profit. This episode dives deep into the evolution of social marketing principles and their application in addressing pressing global issues like health, environmental sustainability, and social equity. Discover how systems thinking and consumer insights are redefining strategies for behavior change and learn about the five guiding tenets that will propel social marketing into its next era. Tune in for a forward-looking discussion on creating impactful, sustainable solutions for the future!