Unraveling Targeted Advertising: The Power of Machine Learning Models

Dive into the world of targeted advertising with us as we explore how businesses harness data to engage consumers effectively. Join Maria as she breaks down the role of machine learning algorithms like Logistic Regression, Naive Bayes, Decision Trees, and XGBoost in analyzing past behaviors to predict future actions. Discover the impressive accuracy rates and learn how understanding these models can refine marketing strategies, enhance user experience, and drive engagement. Stay curious about the technology shaping our lives!