Media's Influence: From Passive Consumers to Active Participants

Explore the evolution of media studies from the early days of broadcast radio to today's digital landscape. Join us as we delve into the shift from viewing audiences as passive recipients to recognizing their active role in media consumption. Discover the "uses and gratifications" approach, which reveals how individuals select content to meet their needs for information, entertainment, and connection. Tune in to understand how economic and political structures shape media while celebrating audience agency in an ever-changing media world.