Mastering the Marketing Mix: Navigating the 4P’s for Success

Dive deep into the essentials of the Marketing Mix in this episode! We break down the 4P’s—Product, Price, Place, and Promotion—and explore how they intertwine to create brand loyalty and drive sales. Discover the significance of New Product Development, effective product positioning, and the critical role of the Product Life Cycle. Learn about the Boston Matrix and how to evaluate your product portfolio for sustainable growth. Tune in for actionable insights that can elevate your marketing strategy and keep your business thriving!