"Unpacking Credibility: The Secret Sauce of Social Media Influencers"

Dive into the fascinating world of social media influencers (SMIs) as we explore the essential elements of their credibility. In this episode, we discuss a groundbreaking study that reveals how personal conversations, competence, and commercial implications shape followers' perceptions. Discover the interplay between expertise, trustworthiness, content quality, and presentation style, and learn what really makes an SMI credible. Join us for insights that could reshape your understanding of influencer marketing!