Navigating Delivery Promises: Balancing Acquisition and Retention in E-Commerce

In this episode of “E-Commerce Unlocked,” we dive deep into the science of designing delivery promises in online grocery services. Join us as researcher George Gui shares insights from a groundbreaking study on how businesses can strike the perfect balance between attracting new customers and retaining existing ones. Discover the psychological nuances of customer expectations, the critical role of delivery times, and the consequences of over-promising. Learn how understanding reference points and loss aversion can save companies millions in revenue. Don’t miss this essential conversation for anyone in the e-commerce space!