Mapping Emotions: Understanding Core Affect in Consumer Experiences

Dive into the intricate world of emotions as we unpack the nuanced differences between emotion, mood, feeling, and sentiment. Discover the concept of "core affect," a powerful framework that helps us visualize our emotional responses to products through a two-dimensional model of valence and arousal. From the exhilaration of ice skating to the irritation of a crashing computer, learn how our affective states continuously evolve, often unnoticed. Join us on this journey to better understand the emotional landscape that shapes our interactions with the products we love (and loathe)!