IKEA Korea: Navigating Success Amidst Challenges

Join us as we delve into IKEA Korea's journey since its 2014 launch, from rapid growth as the third-largest furniture retailer to facing fierce competition and market downturns. Explore how CEO Fredrik Johansson tackled challenges like digital transformation, labor relations, and the pandemic's impact on retail. Discover the innovative strategies IKEA used to adapt, including a shift to e-commerce and local product offerings, while maintaining its signature DIY model. Tune in for insights into the resilience and evolution of a global brand in a turbulent market!