"The Battle for Competitive Advantage: Porter vs. Resource-Based Perspectives"

Dive into the heart of strategic management as we explore the contrasting frameworks of Michael Porter's Competitive Strategy and the Resource-Based View. Join our expert guest, Professor Müller, as we unpack how industry dynamics shape firm success and the critical role of unique resources in achieving sustainable competitive advantage. Discover the nuances of strategy formulation and performance measurement, and gain insights into how firms can navigate the complexities of the market landscape. Tune in for a thought-provoking discussion that bridges theory and practice!