From Caves to Coca-Cola: The Evolution of Branding

Explore the fascinating journey of branding from prehistoric sign language to modern marketing powerhouses. This episode delves into the origins of branding, highlighting its role in fulfilling our need for connection and distinction. Discover how branding evolved through socio-economic changes, transforming from a simple quality guarantor to a complex medium for identity and community. Learn about the pivotal figures and theories that shaped branding into a cultural phenomenon, and how today's brands craft compelling narratives to resonate with consumers. Join us for a captivating look at how brands have become myths that define our lives!