Unlocking Game Publishing: Insights from 2K

Join us as we dive into the exciting world of video game publishing with a special focus on 2K! In this episode, we explore the vital role publishers play in bringing games from development to players. Discover what makes 2K unique with its hit franchises like NBA 2K and Borderlands, and learn about the skills required for a publishing role at this iconic company. From marketing strategies to cross-department collaboration, we unravel the art and science behind game publishing. Tune in for a journey through the industry that shapes gaming culture!