Unpacking Attitudes: How They Shape Our Thoughts and Actions

Dive into the complex world of attitudes in this engaging episode! We explore what attitudes are, their components—cognitive, affective, and behavioral—and how they influence our perceptions and behaviors. Discover the processes behind attitude change, including theories like the Elaboration Likelihood Model and Cognitive Dissonance. We'll discuss the practical implications for marketing, politics, and social behavior, while also spotlighting the latest research on digital influences and cultural differences. Join us for a thought-provoking conversation that reveals the power of attitudes in everyday life!