Decoding Consumer Behavior: ELM's Impact on VR and AR Marketing

Dive into the fascinating world of consumer behavior as we explore the Elaboration Likelihood Model (ELM) and its application in virtual and augmented reality marketing. In this episode, we unpack a groundbreaking article that identifies gaps in current literature and proposes new frameworks for understanding how promotional messages shape consumer attitudes and decisions. Discover the dual routes of persuasion—central and peripheral—and learn how constructs like telepresence, aesthetics, and entertainment can transform digital marketing strategies in our tech-driven landscape.