The Power of Persuasion: How Marketing Messages Shape Consumer Minds

Join us as we explore Bo Yu's groundbreaking 2022 study on the impact of marketing communication on consumer attitudes. Discover how advanced analytics, deep learning, and natural language processing reveal the secrets behind effective messaging. We'll delve into the Elaboration Likelihood Model, examining how rational and emotional appeals influence consumer perceptions. With insights from social media and sentiment analysis, learn how marketers can tailor their strategies to resonate with consumers and drive decisions. Tune in for a deep dive into the intersection of marketing, psychology, and technology!