Unveiling Consumer Behavior: The Psychology Behind Our Purchases

Join us as we delve into the fascinating world of consumer behavior! In this episode, we explore how emotions, social influences, and even colors in advertising shape our buying decisions. Discover surprising insights, like how a good mood can lead to impulse purchases, and learn from expert Dr. Emma Chen about the "decoy effect" in marketing strategies. Whether you're a curious shopper or a marketing enthusiast, this conversation will unlock the secrets behind why we buy what we do!