Unlocking Marketing Success: Data, Decisions, and the Science Behind Customer Insights

Join us as we dive into the world of data-driven decision-making in marketing! Discover how companies like Netflix and Starbucks harness customer insights to create value and enhance satisfaction. We'll explore the evolution of marketing from product-centric to customer-focused strategies, and tackle the challenges businesses face with data interpretation. Learn how to craft actionable business questions and effectively utilize analytics to bridge the “data value gap.” Tune in for practical insights that can transform your marketing approach!