The Art of Persuasion: Unveiling Rhetoric's Roots and Impact

Dive into the fascinating world of rhetoric with Louise Durieux as she unpacks its origins and evolution across cultures. Explore how argumentation shaped societies, from hunter-gatherers to ancient democracies, and discover the transformative power of writing in crafting persuasive discourse. Learn about Aristotle's foundational concepts of ethos, pathos, and logos, and how these elements harmonize like a musical trio to create compelling arguments. Join us for a thought-provoking journey through the art of persuasion and its relevance in today's communication landscape.