Decoding Media: The Dance of Meaning and Social Context

Dive into the intricate world of media interpretation in this episode as we explore the concept of polysemy—how texts can carry multiple meanings yet are shaped by structured influences. Discover Stuart Hall's theories of encoding and decoding, and learn how cultural codes in media impact audience perception. We’ll unpack how social factors like age, race, and class influence our understanding of media messages, revealing the subtle interplay between audience agency and the preferred readings set by creators. Join us for a thought-provoking discussion!