Unpacking Engagement: EiE Nigeria's Newsletter Strategy Revealed

Join us as we dive into the newsletter strategy of EiE Nigeria, exploring how civic engagement and topical relevance shape subscriber interactions. We’ll analyze the highs and lows of open rates, from the compelling “Why Dele Farotimi’s Case Matters!” to the star-studded “Osinbajo, Bosun Tijani & Gungubele to Attend TNCG2024.” Discover the impact of urgent topics on subscriber trends, and hear insights into the delicate balance between attracting new subscribers and managing unsubscribe rates. Tune in to see what makes a newsletter truly resonate!