Unveiling the Power of Qualitative Research in Marketing

In this episode, we dive deep into the often-misunderstood realm of qualitative research with Dr. Leah Thompson, a seasoned marketing researcher. While quantitative methods dominate the field, qualitative approaches offer rich insights into human experiences and complex phenomena. We tackle common misconceptions, share actionable strategies for conducting rigorous qualitative studies, and explore how these methods can complement quantitative research. Join us as we unlock the potential of qualitative research to enhance theory-building and enrich marketing practices!