Unpacking Netnography: Transforming Accounting Research in the Digital Age

Dive into the world of netnography with our latest episode! Discover how this innovative research methodology is reshaping accounting studies by providing deep insights into online communities and their cultural dynamics. We'll explore the transformative power of digital engagement, the intricacies of conducting netnographic research, and the ethical considerations involved. Join us as we unveil the new dimensions of accountability, corporate governance, and public sector performance in today's interconnected digital landscape. Tune in for a guide that equips accounting researchers with the tools to navigate this evolving field!