Navigating Marketing Orientations: From Production to Societal Strategies

Join us as we delve into the diverse philosophies of marketing and business management. Discover how companies strategize to meet customer needs through production, product, sales, marketing, and societal orientations. We'll examine real-world examples, like Lenovo's production strategy and the pitfalls of marketing myopia, while also discussing the emerging importance of societal marketing in a rapidly changing world. Learn how aligning business goals with customer desires can create sustainable success for both companies and society.