Leveling Up: How Dynamic Difficulty Enhances Player Retention and Monetization in Games

In this episode, we dive into the transformative power of dynamic difficulty adjustment (DDA) in freemium mobile games. Join us as Eva Ascarza from Harvard Business School, Oded Netzer from Columbia University, and Julian Runge from Northwestern University discuss their groundbreaking research that reveals how personalized game design can boost user retention while simultaneously increasing monetization. Discover the intricate balance between player engagement and spending, and learn how gaming companies can leverage DDA to create more compelling, profitable experiences for players. Tune in for insights that could change the way you think about game design!