Mastering Price Elasticity: A Key to Smarter Business Pricing Strategies

Join us in this episode of "Business Brilliance" as we unravel the critical concept of price elasticity of demand. Discover how understanding this measure can transform your pricing strategy, whether you're launching a new product or reevaluating existing prices. We'll explore the factors that affect elasticity, share a real-world example with Lorri's Petfit, and provide key takeaways to enhance your business decisions. Tune in and learn how to optimize your pricing for maximum impact on your bottom line!