Navigating Business Risks: Finding Opportunity in Uncertainty

In this episode, we delve into the dual nature of business risks: the often-overlooked upside and the daunting downside. Discover how organizations can protect their interests while also seizing lucrative opportunities. We explore real-world examples, like Lili Sports' strategic sponsorship decisions, illustrating the importance of a two-way risk management approach. Learn to balance the threats that could derail your business with the golden opportunities that await. Tune in and transform your understanding of risk into a powerful tool for growth!