From Markers to Myths: The Evolution of Branding

Join us on "Marketplace of Ideas" as we explore the fascinating journey of branding from its primitive origins to its role as a modern myth. Host Tara engages with branding strategist Michael and cultural analyst Sophia to uncover how brands have evolved from mere quality guarantees to powerful social symbols and essential components of personal identity. Discover the intricate layers of brand strategy, including the dynamics of consumer trust, status, and storytelling, and how they shape our desires in today's experience-driven economy.