From Quality Marks to Cultural Myths: The Evolution of Branding

Join host Tara on this episode of NPR's "Marketplace of Ideas" as we explore the captivating journey of branding from its origins as a quality assurance tool to its current status as a cultural myth. With insights from branding strategist Michael and cultural analyst Sophia, we delve into how brands shape identities, serve as social badges, and embody powerful narratives that resonate with audiences. Are brands defining us, or are we defining brands? Tune in for a thought-provoking discussion that challenges our perceptions of branding in today's world!